When an author decides to self-publish an eBook a decision that must be made is whether to DRM your book or not. DRM (Digital Rights Management) allows an author to encrypt their book to prevent illegal sharing. A lot of authors worry that readers will steal their material so they enable DRM. This is counter-productive when the same author wants to get their name out there and become known. Word of mouth is the best form of advertising there is so use it to your advantage. So what if a small handful of readers acquire your book without paying for it. If the book is good that reader is more likely to check out what else you have written, buy other books, and tell their friends about the book they read. By enabling DRM readers can’t buy an eBook and convert it to use on their device.
For example, I know of an eBook that was bought on Amazon with the intent to read it on a Nook.The author had enabled DRM so the reader could not convert the eBook to work on the Nook. Needless to say, the author lost a reader even if their book was good because they couldn’t convert the book and that reader more than likely spread the word that this author used encryption and spread their annoyance. As a new author the goal is to gain readers in any way possible, to get your name out there, not turn readers away. A bit of advice for up and coming authors, skip the DRM and let your name spread in any way possible. Readers will buy more if they like your book, regardless of how they received it.