I like how Chris put branding into another perspective using Karma. It puts a new light on marketing for self-publishers,
In order to be successful, a self-published author must come up with a good book idea, develop a fine story, write well, edit the manuscript, learn how to format both a paperback and an eBook, and become adept at marketing.
That’s a tall order. Why risk all of that hard work with any possible bad karma?
If you don’t believe in karma, then don’t think karma – think branding. The image that you brand as an author can have a significant impact on sales. Don’t risk bad book karma or negative branding – whatever you prefer to call it.
What do you hope for as an author?
- Many sales.
- Frequent reviews.
- Word-of-mouth referrals.
- A nice review average.
- Good and fair comments about your work publicly.
- Necessary criticism privately.
Authors may not all share the exact same wish list, but these items are probably pretty high up on most writers’ lists.
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