I frequently get asked how to price an eBook. It’s sometimes a tough decision and it’s difficult to explain all the angles to look at when making the pricing decision. David Gaughran sums it up nicely in this post.
Before we get to the nuts-and-bolts, it’s time to slay a zombie meme. Much of the noise on this issue springs from conflating two concepts, namely price and value.
Authors often say something like, “My book is worth more than a coffee.” Or publishers might say, “A movie costs $10 and provides two hours of entertainment. Novels provide several times that and should cost more than $9.99.”
Price and value are two different things. From Wikipedia:
Economic value is not the same as market price. If a consumer is willing to buy a good, it implies that the customer places a higher value…
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