Marketing, Social Media & Book Signings—Why NONE of These Directly Impact Book Sales

Social media is fickle. I believe whole-heartedly that the best promotion an author can do is meet people and connect personally. Social media can be a step in that direction but don’t solely rely on a blog, tweet, or post to market your book.

I think book signings are an integral piece in marketing books. I always buy a book from an author I’ve never heard about if I happen across a book signing because I’ve made a personal connection with the author. Whether it be listening to them read a piece of their work or speak about how they wrote their book, it’s a key personal connection.

Without that connection, you’re just another author pleading for a reader’s attention.

Kristen Lamb's Blog

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In The Digital Age, we seem to find a lot of extremes. Either articles or blogs ranting how social media doesn’t sell books, it’s too hard, there are too many rules, whiiiiiiinnnnne. These folks might write books, maybe even great books, but I suppose they think readers will find them using telepathy. 

Or, there are those who worship the Oracle of Automation and the Lord of Algorithms. Instead of writing MORE BOOKS, they tweet, FB, Instagram, buy flare, do blog tours, futz with the website, the cover, the algorithms…and then can later be witnessed crying in a corner with a pan of brownies and a half-finished bottle of rum.

Thus, I am here to bring some balance to The Force.

Social Media Was NEVER About Selling Books Directly—Who KNEW?

Image via Flikr Creative Commons courtesy of Zoetnet. Image via Flikr Creative Commons courtesy of Zoetnet.

I’ve been saying this for about ten years, because the…

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